The mainstream media seems to feature a continual flow of new dietary breakthroughs for humans: from high protein to low protein, high glycaemic index, gluten-free, Paleolithic, alkaline, the list goes on and on. The pet world isn’t immune from a similar trend, and a visit to the local pet shop will present you with a bewildering proliferation of options. The standard conventional choice is tinned, sachets or dry food, but within those brackets, there’s anything from the cheapest generic type to the most costly human-style meals. And as if that wasn’t enough, there’s the type of feeding that most vets don’t seem to like talking about: raw diets. You can buy raw diets fresh or frozen, and there seems to be a convincing argument for their use.