The feeding of raw meat to pets appeals to many people: there seems to be something pure and natural about it that makes intuitive sense. If you imagine dogs and cats in their natural state, they’d obviously eat raw meat. And if you ever feed your pet raw meat, you see them hungrily tucking into it with enthusiasm. So why on earth do we choose to feed them on processed food, like kibble, that has been thoroughly cooked?
Why is kibble the most popular form of pet food?
There are many logical and historical reasons why kibble has been so popular and successful over many decades (e.g. it’s nutritionally complete, it’s been proven by many feeding trials to be good for pets’ health, it’s an economic way of mass producing pet food and it’s safe for pets and people). However, some people feel strongly that they prefer to feed their pets on raw meat, and as a consequence, there’s an increasing market for this type of pet food.