Meet the team

The VetHelpDirect team is made up of specialists who are passionate about improving animal welfare by connecting vets with their clients through technology.

Susie Samuel MA VetMB MRCVS

CEO & Founder

Tony Smith

Chief Technology Officer

Chris Morphew

Principle Product Manager

Huw Aveston

Executive Chairman

Stephen Heaps CFA CGMA

Chief Finance Officer

David Harris BVSC PGCert VetEd FHEA MRCVS

Head of Veterinary Content

Kim Goodson

Customer Support Manager

Tracy Parish

Admin Manager

Alaina Roberts DipM MCIM

Marketing Manager

Joanna Woodnutt MRCVS

Vet Support

Esme Woodington

Support Team

Emma Croft-Smith

Technical Support

Elsie Luke

Customer Services

Danielle Ong

Support Team - Australia

Jennifer Du

Support Team - Australia

Will Smith

Non-Executive Director