A clean-label nutritional supplement designed to support healthy weight, muscle and recovery

Ace Antlers, a UK brand widely recognised for its naturally sourced antler chews and antler powder supplements, has announced the launch of its newest innovation: a natural weight gainer for dogs. This carefully formulated product has been developed to support healthy weight gain, appetite, and muscle development in dogs that require additional nutritional assistance. With a growing focus among owners and professionals on preventive health, functional nutrition, and long-term wellbeing, this launch marks an important step forward for pet care in the UK.

In recent years, pet owners have become increasingly proactive in managing their dogs’ overall condition — particularly in relation to weight and muscle mass. Much like humans, dogs face natural changes in their bodies over time. As dogs age, their muscle mass can gradually decline due to a combination of metabolic changes, reduced activity levels, hormonal shifts, and slower cell regeneration. This loss of muscle, referred to as sarcopenia, can begin as early as middle age and may accelerate in later years. Working breeds, sporting dogs, and highly active pets may also experience muscle depletion if their diets do not adequately support their energy expenditure. The consequences of reduced muscle mass go beyond appearance: weakened strength can affect mobility, joint stability, immune function, and resilience to illness.

Weight loss in dogs can also be a challenge when underlying factors such as illness, post-surgery recovery, anxiety, stress, dental issues, or appetite decline interfere with adequate calorie intake. Without the right nutritional support, owners may struggle to help their pets maintain healthy muscle and body weight. This can affect working dogs’ performance, slow the rehabilitation process, impact behaviour and energy levels, and reduce overall quality of life.

Ace Antlers’ new weight gainer directly addresses these concerns by offering a natural, nutrient-dense solution for pets that need support achieving or maintaining an ideal body condition. Responding to the rising demand within the pet sector for clean-label, functional nutrition, the product is made using just four natural ingredients and contains no fillers, artificial additives, or preservatives. This makes it particularly well-suited to dogs with sensitive digestion, food intolerances, or owners who prefer a simplified, transparent ingredient list.

The weight gainer has been developed to support a wide range of real-world use cases. Underweight dogs — whether due to genetics, metabolic factors, chronic fussy eating, or previous neglect — can benefit from its high nutritional value and palatable venison flavour. Working and highly active breeds often require additional calories to fuel their daily routines, maintain strength, and prevent muscle loss; this product offers a reliable way to replenish energy stores and protect overall condition. Dogs recovering from illness, injury, or surgery can also benefit from the blend’s ability to encourage appetite while supporting repair and regeneration. Even healthy dogs experiencing temporary appetite loss, stress-related weight drop, or seasonal fluctuations in eating patterns may find support through a product that is both gentle and effective.

Unlike some traditional mass-gain supplements, Ace Antlers’ weight gainer has been formulated to promote gradual, sustainable weight improvement rather than rapid bulking. Its nutrient profile assists with steady increases in muscle and body weight, helping dogs rebuild condition in a balanced and controlled manner. This approach aligns with natural feeding principles and veterinary guidance, avoiding excessive fat gain while supporting strength, stamina, and vitality.

“We wanted to create a product that retailers and professionals can recommend with confidence — one that aligns with natural feeding principles while delivering real, measurable benefits,” said a spokesperson for Ace Antlers. This emphasis on trust, quality, and real results is reflected throughout the development process.

The new formulation offers a series of compelling advantages:

  • Natural support for healthy weight gain and muscle maintenance
  • A simple, clean ingredient list that meets consumer demand for transparency
  • Suitability for sensitive dogs and elimination diets
  • A highly palatable venison flavour to support feeding compliance
  • An easy-to-use powdered format that mixes seamlessly with existing diets

These features position the product strongly within the independent retail space, appealing to pet shops, grooming salons, dog trainers, veterinary professionals, behaviourists, canine therapists, and other experts seeking high-quality natural solutions. For retailers, the product offers an accessible way to meet growing consumer demand for functional and holistic pet wellness products. For professionals, it provides a practical tool to support dogs in a range of clinical and lifestyle contexts.

The weight gainer also complements Ace Antlers’ wider offering, which already includes naturally shed antler chews and nutritional antler powder supplements. Together, the product range reflects the company’s ongoing commitment to simple, species-appropriate feeding solutions that enhance canine wellness. As pet owners continue to prioritise natural diet options, transparency, and trusted sourcing, brands like Ace Antlers are playing a key role in shaping the future of canine nutrition.

By supporting muscle preservation, energy levels, and body condition, the weight gainer aims to help dogs remain active, comfortable, and strong throughout every stage of their lives. Maintaining a healthy weight and good muscle tone is not only vital for working and sporting dogs, but also for companion pets, particularly as they age. Products that encourage balanced nutrition and appetite can have a meaningful impact on daily life — improving mobility, boosting confidence, helping digestion, and enriching the relationship between dogs and their owners.

The product is available now through the Ace Antlers website:
https://aceantlers.com/products/weight-gainer-for-dogs