We’ve talked before about the “Lockdown Puppy” phenomenon – as the country goes into lockdown, so more and more people get puppies. And, of course, a percentage of those purchases were from very poor backgrounds, leading to a lot of concern over a possible spike in puppy farming. But here’s something that’s also been reported – the price of puppies has doubled in the last year. So what’s going on there? Is it puppy farmers cashing in? Or greedy breeders exploiting desperate people? Or is there something more complicated happening?
Puppy Farming?
Yes, it really does happen. Sadly, there really are people out there who see dogs as disposable commodities, to be bred to death for profit. However, while there may well have been a bit cashing in on the part of these disreputable individuals, it almost certainly isn’t the main driver of the rise in prices.
Indeed, the BBC got into hot water for their planned documentary – Will My Puppies Make Me Rich? Understandably, being seen to promote puppy breeding as a pure business decision wasn’t universally popular.
Supply and Demand…
As the FT reported, demand has sky-rocketed. The number of potential purchasers per dog available doubled in the first half of 2020, and has spiked again this winter. And just as with anything else – the more people are trying to buy something, the higher the price goes.
So is it that easy? Greedy breeders putting up the prices?
That would be an easy answer that would nicely lay the blame equally across all dog breeders in the country. And certainly I’m sure there are a few who think of nothing but the bottom line. But, and it’s a big but, life is never that simple. The majority of dog breeders in the UK are responsible, and love their dogs. That’s one of the major incentives to breed for them, after all! And they’re desperate to make sure that their dogs go to the best homes. So while prices have gone up, we’ve got to factor in…
…rising prices…
Having a dog is expensive. Breeding from your dog, even more so! And in lockdown, everything was more difficult, and generally more expensive. Vets were seeing only emergencies, and that often by curbside vetting. The discounts on supermarket and pet supplier food and supplies dried up as the retailers struggled to maintain a covid-secure retail environment. That said, not everyone faced that – some breeders report that their bills had fallen – so this argument is certainly not the whole story.
However, across the country, people have suddenly found that their “hobby” had to make them a living as they were furloughed or made redundant. So it’s inevitable that prices went up.
…and, in a Covid year, safety.
The RSPCA reported a 600% increase in people wanting to foster or adopt, and other rescue and shelter charities have reported the same. However, in the first lockdown, this wasn’t allowed. And even when the regulations were relaxed, it was more complicated, slower, and overall more difficult to get accepted as a fosterer or rehomer, as everyone tried to maintain high standards and be covid-secure. It’s even possible, to be honest, that my profession didn’t help this: we were so worried about puppy farming and rehoming by people who didn’t know what they were doing that we might have inadvertently encouraged shelters to be even more stringent in their requirements than usual.
So why did the price rise?
There’s no one answer. Yes, there were profiteering puppy farmers, and greedy less-than-scrupulous breeders. But the bulk of the increase was due to more people, chasing more expensive dogs, with no-where else to go. Sadly, it’s simple economics.
The bigger question is this – those Lockdown Puppies are growing up fast. Are they getting the good forever homes that they deserve? Or are we going to see a surge of abandoned dogs this spring?
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Discussion
I am a hobby dog breeder (one of the very few breeders that have not rocketed their prices up)and the costings for producing a litter of pups during lockdown actually went down not up. Most breeders dropped vet examinations/vaccinating and were even allowed to let puppies go without microchipping them. The cost of dog food did not go up during lockdown. Dog food and dog sundries, is such a competitive market on the internet it has been easy during lockdown to get dog supplies. Video calling rather than visiting a breeder has also made it easier and less time consuming for the breeder. Video calling to see a litter also makes it so easy for the puppy farming breeders. Cost for producing a litter during lockdown went down for a breeder. The only reason the cost of puppies went up was the Capitalist economics of demand and supply.
The two things that affected supply, during the first lockdown were a few breeders stopped breeding and the biggest thing that affected supply during the first lockdown was imported puppies dried up and we can actually get a real idea of how many puppies on the market pre lockdown were coming in from Europe.
The breed I have an interest in went down to one page on pets4homes was about eight before. Before the first lockdown pups in this breed were from £550 to £1500, averaging around £950 per pup. Now they range from £1800 to £4500. During the first lockdown nearly every pup was £3500. This is profiteering.
Now though everyone is putting their dogs in pups hoping to cash in on this and I suspect by Spring the market will be flooded with puppies, we are already seeing prices dropping and breeders still with pups over eight weeks old on pets4homes, they have yet to sell. During the height of the puppy buying frenzy breeders had a litter sold before the bitch pushed off the last placenta.
Demand went through the roof during lockdown due to three things that are interlocked boredom, lack of patience and the internet. People found themselves home and bored. They saw people pimping their lockdown puppy on the internet and wanted to be part of that. The internet enabled it to be very easy to easy to get a puppy during lockdown so patience to wait and get a puppy from a reputable breeder went out the door. Patience is the number one thing you should have when looking to get a puppy. That’s what I tell people, but unfortunately, we live in the now society.
So the price hikes have been driven by the greatest extent by demand out stripping supply caused mainly by having a puppy during lockdown being fashionable and I must imagine by the prices being paid, most having more money than sense.
Jane, Thank you for your response to the article, I have been searching the net for a dog ever since we lost our beautiful girl about a month ago after 11 wonderful years with he. I have become disheartened by the hike in the prices.
I have stopped looking for now and will wait for the ‘storm’ to die down. My main fear is that a lot of these dogs will have gone to homes that are not capable of properly caring for the dog and will end up abandoned or abused.
Our recently deceased Cavajack was 5 months old when we got her, being initially with a family that could not cope with her.
The cost of rescue dogs is also unreasonably high, I just hope that this madness ends soon.
Jane , thank you for your very helpful comment. We have been considering getting a puppy for a long time. My 6 year old became very scared of dogs after a small dog came at her very aggressively. She is so scared to the point she would walk off the footpath onto the road to avoid a dog. We want to exposed her to a dog that will help rebuild her confidence and reassure her that not all dogs would act like that. My husband and son are also allergic to some animals and so we have been doing alot of research and thinking about what dog is the best fit for our family. If it was just myself and my husband we would absolutely rescue a dog but with such small children, fears and allergies to consider we have decided a cockerpoo puppy is the best fit as it can grow with our young children and dogs not shed. My friend has one and despite my son literally rolling around with her puppy no allergies have occurred. Sadly looking at the prices there is no way I can justify the £3500 for a puppy. Not when I know my friends paid between £800 and £1200 for one only last year. Reading your comment gives me hope that if we are patient and willing to wait perhaps things will change and the price may drop in the future. Only time will tell.
Thanks for your reply – lovely to get some different feedback! The people we spoke to said that they felt their prices had gone up, but clearly that isn’t universal – so I’ll make an edit to the blog to that effect. Thank you very much!